Premier Inn

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Over in the UK, they have different adverts. Despite massive globalisation, not every brand has made it everywhere, and thus the local brands need to advertise their wares locally. Premier Inn are a hotel chain that don’t exist in SA (I guess you’d compare them to an slightly upmarket City Lodge), and so obviously, neither does the Premier Inn advert.

The advert is ok. You can see it here. I wonder how much Lenny Henry got paid for his role? I could have done that. For less.
But the music is properly nice – it’s Katie “Loads of bikes in Peking” Melua with her cover of Black’s 1987 hit Wonderful Life.

Very gentle. Very smooth. And it’s supporting children’s hospital charities in the UK, including the one in Sheffield where I had my tonsils out and my left elbow reset (in entirely separate events). So, you know, if your Randelas can stretch that far, go and find it on iTunes as well.

The most useless QR code in the world

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I know that a lot of people think that all QR codes are useless, but I’m not quite sure why they feel that way.
As with most things, if used properly – sensibly – they can be really useful.

This one doesn’t fall into that category though. It’s at Bramall Lane, in front of the John Street stand:

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See it there? How is anyone supposed to scan that?
What? You can’t see it? Let me help you out by zooming in:

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I put the arrow there. Just in case you were still struggling. All part of the service.

I was (obviously) sitting in the stand opposite and I could hardly read the advert, let alone take a photo of the QR code with my phone. 
As far as I could see, it was an ad for a Mercedes dealership in Sheffield. (This one, I think).
And I bet they get more hits from the link above than they do from that QR code.

Funny Link

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Not much here from me today. I’ve been doing things and being busy generally.

I did enjoy this link from the NewYorker though – it’s the politically correct version of Lord of the Flies, and it is brilliant.

“Look, everyone,” Ralph said. “The sun is going down. We need to organize a party to go out in search of food.”

“We should hunt!” Jack said. “Kill the pig! Cut her throat! Spill her blood!”

They looked at him.

“It’s not necessarily sexist if the pig represents oligarchical capitalism,” Jack added.

“It’s certainly insensitive to vegans.”

As a commentary on modern society’s requirement to tread the tightrope of avoiding giving offence, it’s absolutely perfect.

Early Morning, DXB

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It’s not often that I do a post this early in the morning, but then it’s not often that I find myself sleepless in Seattle the Emirates Business Class lounge in Dubai this early in the morning. And we’ve now reached the point where I daren’t go to sleep in case I miss my flight.

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Still there is fast, free Wi-Fi, giving me the opportunity to chuck a couple of pics up from my window seat on the way up here.

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With legs the length of mine, I’m usually all about the aisle seats, but I opted for the extra room of seat 48K and it was actually quite nice to have a view for once.