Day 588, part 2 – Does advertising work? – a comprehensive study

I was over on Robben Island last week, on a trip well-documented on this blog. Robben Island doesn’t have many residents: it does vary depending on what’s going on on the island , but probably fewer than 120 on an average day. That doesn’t mean that their voting right should be forgotten though, and indeed, they can vote on the island – which is part of Cape Town’s Ward 54 – at the John Craig Hall (it’s named after one of the harbour engineers).

While we were staying over, some election posters appeared outside. There must have been about 25 of them down the road from the prisons into the village. All for one party. So nice to see a happy face.

(I’ve chosen to leave those unused 9.2inch WW2 shells – now used as road bollards – in shot. Seemed appropriate.)

Otherwise, it seemed like the island had been passed over in terms of the election. Which was quite nice, actually. No-one needs more election news. Ever.

Anyway, with 92% of the votes counted at the time of writing, the DA have held onto the city, with over 60% of the vote:

But look at that: a cursory glance will show you that the EFF recorded the most votes at just 2 (two) voting stations across the entire metropole: at UWC – those pesky young firebrands! – and… wow… John Craig Hall on Robben Island!

With just 31 votes in their favour (vs 19 for the ANC, 5 for the DA, 2 each for the ACDP and the VF+ and a whole 1 for the LAND party) (and none for Patricia de Lol)…

…it might have cost almost a poster per cross in the box, and is totally overwhelmed by the 92% voting for the DA in Camp’s Bay et al. but the result is there for all to see.

Robben Island is red.

From this, we can conclude that advertising clearly does work, and the Ad Wizardry of putting up 25 posters on a chunk of rock 6km from civilisation… was probably (possibly) almost certainly worth the effort.