South African children went back to school today, and Woolworths were quick to send out an email including some great ideas for lunchbox snacks:
Did you get that? Yep – “moms will love them too”. Not dads though. Oh no. Dads want their kids to get as many added preservatives and artificial flavours down them as possible, because… because… well, I don’t know why any dad would want that, actually.
Perhaps we should ask Woolies.
FFS. This isn’t the 1950s anymore. It’s 2014. Get enlightened. Don’t you think it’s about time we stopped stereotyping and used the term “parents” when it comes to those individuals charged with the responsibility of looking after children, instead of continually making the assumption that it’s just mom’s domain – an assumption that’s insulting to both moms and dads.
UPDATE: A tweet from Woolies:
— Woolworths SA (@WOOLWORTHS_SA) January 15, 2014
Which is nice.