Election Experts

It seems that South Africa is full of political experts. Who knew?
What a country, though. Who could forget when it was full of microbiologists and vaccinologists not so long ago? And then, just after that, specialists on the history and geopolitical situation in the ex-Soviet Republics and then the same for the Middle East.

That’s the sort of pivoting and agility management that you only find in this remarkable population.

Who knows to what we will turn our collective hands tomorrow?

Right now, it’s spin doctoring of the highest order:


Explaining why this party’s 0.3% is actually a better result than that party’s 22.3%.
How that party winning this area doesn’t actually count for anything, because [stereotypical voter demographic] was always going to vote that way.
Calling for the head of a party they don’t even care about, while studiously ignoring the fact that they outperformed everyone’s wildest predictions.
Just making everyone aware that it’s someone else’s fault that the 68% of the population that support your single policy party’s single policy mysteriously morphed into 0.21% on election day.

Still, all this mental manoeuvering does at least distract us from the rather unpleasant thought of an ANC coalition with the EFF (ANC-lite) or MK (ANC-heavy), running what’s left of the country (into the ground).

And it’s also not leaving much space for wondering where local political phoenix has-been Patricia de Lille is going to emerge this time around. But then again, who cares?

Alastair Campbell in SA

Lucky us.

Tony Blair’s PR (spin) man was in town (fortunately not this one) to chat to government communicators about communicating government issues. And that alone should set alarm bells ringing amongst the population of South Africa.

But it was one of the lines from his presentation as reported in the Cape Times that got me thinking of  the excellent British comedy of yesteryear: Yes, Prime Minister:

Campbell urged his audience to stay calm in a crisis and not to turn off their phones as it would fuel the sense that there was a crisis.

Which there is. As defined by My Campbell himself in the first part of that sentence. It’s just a way of saying “Don’t tell the people the truth”, when you think about it.

Ah – the joys of government communication. Don’t believe a word they tell you.