kasabian

Unforgettable Marketing Stunt in Football: Showmax’s Viral Video

Posted on August 15, 2025August 15, 2025

I recognise that this blog has been a bit football heavy of late, but despite the current disorganised mess at Bramall Lane, I’m still quite enjoying the fact that football is back. Proper football, that is, not the Club World Cup nonsense or those friendlies that actually mean very little.

Of course, being the first day of the Premier League season, I am obliged to share this video:

It’s the rules. It’s also the rules that I tell you that the original video for that song was filmed in Piketberg, very close to here.

And also being the first day of the Premier League season, I was reminded of this incredible stunt that was pulled this time last year by Showmax, in order the market their new offering:

I have never been so completely and utterly fooled in my life (ok, maybe by that blond lass on the dance floor in Madison’s in Newcastle back in 1993, but still…). Wow. It was soooo awkward.
I was on Whatsapp and every other social media platform while this was happening, wondering if it was only me that was seeing it. Thankfully, everyone else was wondering exactly the same.

I’m amazed that this didn’t get worldwide attention given just how original and convincing it was.
Literally the best marketing video I have ever seen.

I still didn’t buy the product though.

Fire

Posted on August 5, 2022August 5, 2022

The rules are very clear.

They state that on the first day of the new Premier League season, you have to share this song:

And if you are in the Western Cape (which I are), you are also obliged to remind readers that this fantastic and original video was filmed in Piketberg, just up the road from Cape Town.

I’d much rather that Sheffield United were up there (the Premier League, not Piketberg) competing with the best in the land (and also Nottingham Forest, Dirty L**ds and West Ham), but maybe next year when I share this song again, we’ll be there.

It’s Back!

Posted on August 15, 2014November 9, 2017

The English Premier League returns this weekend and international coverage promises to be better than ever before, with the fantastic John Dykes at the helm – and he’s already been tweeting teasers of the new studio.

Look at that touchscreen! LOOK AT IT!

And the horrendous pink has gone! Lawd be praised!

They don’t use Kasabian’s Fire as the EPL theme music any more, but for the millions of SA fans, the two will always remain inextricably linked. Thus, it is presented here:

And yes, that’s beautiful Piketberg in the video.

Sound of Guns – Sometimes

Posted on February 16, 2013May 28, 2021

You may remember this song from this video. It also features on the new SuperSport ads.

It’s great.

The chase scene with a seemingly undefeatable pursuer reminds me of Kasabian’s Re-wired.

And the rest of the album is rather good too, although this is the stand out track.

Re-wired

Posted on February 15, 2012February 28, 2017

The “new” Kasabian album is brilliant, as I commented when it really was “new” last year. And the “new” video for the “new” single Re-wired – featuring an odd double middle 8 section with violins – is also pretty good.

I particularly enjoyed the Wayne’s World moment in the Fiat 126 at about 2:10. But remember kids, smoking and stealing cars are both naughty things which you shouldn’t do.

You can get full details of Kasabian’s World Tour on their YouTube channel. Please note that it comprehensively avoids South Africa.
Thanks for that.