Tag: marketing

A good watch

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I downloaded a few videos to watch while I was away, and this one entertained me during some restful moments on the beach.

I really enjoy Rory Sutherland stuff. He’s got a way of communicating things in a very approachable, easy to understand manner. Cutting through the jargon and difficult ideas to appeal to the layperson.
That’s a valuable skill to have.

I’m not a marketing person, so I don’t know how relevant this sort of thing is in the day to day lives of actual marketing people, but I just love the different way that Sutherland looks at things that we just take for granted.

His thoughts on electric cars (6:20) are good example of this, and his ideas about people vs AI (42:19) will surely give some businesses some food for thought for the future.

He is good and you do want to listen to him. But (and here, perhaps I’m being a bit Rory) maybe his ideas aren’t that great and we’re just being taken in by his genial personality and his down-to-earth presenting style.

I don’t believe that though. A refreshing way of thinking.

IF YOU LIVED HERE…

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I’m no expert at house marketing. I know some people who are, but they’re not me. I saw some house marketing while I was sitting in the traffic this morning, and it confused me.
I may be no expert at house marketing, but logic is one of my stronger points, which is why it confused me.

Obviously having spotted the long queues of stationary traffic outside the property each morning, agent Anton du Plessis has apparently aimed his ad at those already weary drivers, but does it really make sense?

IF YOU LIVED HERE YOU’D BE AT WORK ALREADY

he shouts.

Well, maybe, but since I am here, reading your house marketing sign, I’d only actually be at work already if I worked here.
And that’s a bit of an assumption, Anton.

Are you suggesting that this is like a work-from-home thing (even though I don’t live here)?
Are you trying to tell me in some cryptic way that this property has an office, Anton?
It seems a bit over the top to advertise a home office that way. After all, you can just convert any bedroom into an office by removing the bed and replacing it with a desk. (I saw something similar done on Grand Designs once.)

Or is this perhaps a very niche Public Service Announcement aimed at people who do actually work here? Although, since they are here, and therefore at work, they had probably worked it out already. I hope they have business zoning for the property.

I can’t actually believe that you’re suggesting that anyone living here is constantly being at work, already.
No-one wants that. That’s not a good way to sell a house.

I’m confused. Buy this house and be at work. Already. What?