I downloaded a few videos to watch while I was away, and this one entertained me during some restful moments on the beach.
I really enjoy Rory Sutherland stuff. He’s got a way of communicating things in a very approachable, easy to understand manner. Cutting through the jargon and difficult ideas to appeal to the layperson.
That’s a valuable skill to have.
I’m not a marketing person, so I don’t know how relevant this sort of thing is in the day to day lives of actual marketing people, but I just love the different way that Sutherland looks at things that we just take for granted.
His thoughts on electric cars (6:20) are good example of this, and his ideas about people vs AI (42:19) will surely give some businesses some food for thought for the future.
He is good and you do want to listen to him. But (and here, perhaps I’m being a bit Rory) maybe his ideas aren’t that great and we’re just being taken in by his genial personality and his down-to-earth presenting style.
I don’t believe that though. A refreshing way of thinking.