With the kick off of the 2010 World Cup just 279 days away, the Green Point Stadium in Green Point seems set to be renamed. Originally, the name mooted was the African Renaissance Stadium, but who wants to play football in an ARS?

Thus, the Cape Town City Council have proposed that the new name for the new stadium should be (and I hope you’re sitting down for this):

The Cape Town Stadium

It’s both brilliantly simple and straightforward and really, really unimaginative. However, there is apparently method in their madness:

On Wednesday the mayoral committee approved the naming of the stadium going for public consultation after agreeing that “Cape Town” would offer the most brand value, together with flexibility in selling commercial rights for optimal financial and marketing benefits for the city.
Other stadiums in South Africa have either geographically linked, commercial, cultural or heritage names. It was noted that a cultural, heritage or personality name would restrict the selling of commercial rights.

Either way, this latest photo released from the 2010 Organising Committee on their twitter feed shows just how well work is coming along:

Amazing.  You just can’t fault a setting like this.

We’re almost through winter and still ahead of schedule for the official completion/handover date in December. I’m hoping that my study will be completed by then as well. Although I doubt that Jacob Zuma will come to the opening of that.

At least, he hasn’t RSVP’d yet.

11 thoughts on “Imaginative

  1. HH > Polo’s are only available in a few select stores (Rosmead Avenue Spar is one of them).
    It only looks a bit like a Polo and it would confuse people going to watch footy when there were horses, mallets and posh okes.

  2. well it was one of a few choices

    i – naming rights to 1 company e.g. pick n pay stadium or mtn stadium or coke stadium or investec stadium. causes issues with fifa and other sponsors wanting to stage events..e.g. vodocam challenge at the MTN stadium…not so much


    ii – neutral name with multiple sponsors e.g. cape town stadium


    iii – apartheid activist/heritage name e.g. moses mabhida…wtf?


    iv – green point stadium…too confusing..too much baggage..and its been 90% demolished
    .-= ctguy´s last blog ..Have your say! Cape Town’s Integrated Transport Plan =-.

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