As Sepp Blatter finally told the world that there was no plan B and that there was no way that 2010 World Cup would be held anywhere except South Africa (again), I was out and about, trying my best to fulfil his wish that South Africa must get more involved in and more enthusiastic over the event, now just days away, (albeit 542 of them).
Ever since the 2010 Mascot – a cuddly green-haired leopard called Zakumi, was revealed to the world – I have been trying to find some 2010 merchandise with him on for my young son. And it’s been harder than you might imagine. Official outlets are few and far between and even when you find one, they rarely stock children’s stuff. Good plan, guys. That’s great thinking right there. Nice work.
Today, I finally found what I was looking for. A t-shirt for a 3-4 year old with a picture of Zakumi on.
Yours for just… R190. (£12.70, $19, Zim$168,000,000,000,000,000,000,000,000).
To me, credit crunch, global financial crisis or whatever, that is an obscene amount of money for a toddler’s t-shirt. Now, I’m not stupid*. I know that as soon as something has a logo on it, the price goes daft. But even Naartjie, South Africa’s premium over-priced kids clothing store can’t match that for a kids t-shirt. When that happens, you know it’s stupid money time.
As with any event where there is money to be made, I expect to see plenty of knock-offs in the lead up to the tournament. And while I certainly don’t advocate buying fake merchandise, one has to say to FIFA – if you don’t want a black market, don’t create one with outrageous prices like that (you greedy bastards).
* Hush. And stop thinking that.