So sang 80’s hair rockers Bon Jovi. In a manner of speaking, anyway.
But I’m actually referring to accurately-targeted email advertising. Specifically this one:
Hello Mr 6000,
Are you looking for something in our Tablet PCs store? If so, you might be interested in these items.
Asus EeePad Transformer TF101 10.1 inch Tablet PC (nVidia Tegra2 1GHz, 1Gb, 16Gb eMMC, WLAN, BT, Android 3.0) with docking station and keyboard
RRP: £429.99
Price: £418.13 & this item Delivered FREE in the UK with Super Saver Delivery.
(See details and conditions)
You Save: £11.86 (3%)
In stock.
Dispatched from and sold by Amazon.co.uk.
Gift-wrap available.
Yes. Yes, I am interested. Very interested. And you damn well know it, because I spend several hours a day gazing at the tablet porn on your site.
Specifically this little baby.
I have checked out her stats, I have checked out the 3% discount, I have checked out the fact that gift wrap is available.
Yes: gift wrap.
The fact is that I had previously thought that I was immune to this sort of advertising. But they’ve hit the spot here and they know that I will click their links and gaze upon her wonder again and again. And eventually I will be worn down and I will submit and I will part with my hard earned Rands and I will have her.
This happens so rarely to me that I can’t even remember it happening before. Except when I moved to SA after a whole week’s pressure from my wife. And since that seems to have worked out so well, I see no reason that this one won’t end happily as well. (Are you reading this, dear?)
UPDATE: And this is why I need it:
Exactly.