So sang 80’s hair rockers Bon Jovi. In a manner of speaking, anyway.
But I’m actually referring to accurately-targeted email advertising. Specifically this one:
Hello Mr 6000,
Are you looking for something in our Tablet PCs store? If so, you might be interested in these items.
Price: £418.13 & this item Delivered FREE in the UK with Super Saver Delivery.
(See details and conditions)
You Save: £11.86 (3%)
Dispatched from and sold by Amazon.co.uk.
Yes. Yes, I am interested. Very interested. And you damn well know it, because I spend several hours a day gazing at the tablet porn on your site.
Specifically this little baby.
I have checked out her stats, I have checked out the 3% discount, I have checked out the fact that gift wrap is available.
Yes: gift wrap.
The fact is that I had previously thought that I was immune to this sort of advertising. But they’ve hit the spot here and they know that I will click their links and gaze upon her wonder again and again. And eventually I will be worn down and I will submit and I will part with my hard earned Rands and I will have her.
This happens so rarely to me that I can’t even remember it happening before. Except when I moved to SA after a whole week’s pressure from my wife. And since that seems to have worked out so well, I see no reason that this one won’t end happily as well. (Are you reading this, dear?)
UPDATE: And this is why I need it: