On The Road

Not me. VW. A couple of families travelling right across South Africa (Johannesbeagle to Buffelsbaai to be exact) in Volkswagen vehicles have a fairly implausible number of coincidental encounters whilst ‘On The Road’ before arriving at their respective holiday destinations, only to discover that they will be spending their respective holidays staying just across the road from one another.
What are the chances, hey?

Here’s all 95 seconds of the commercial in question:

Regular readers already know where this is going, and they’re right, because, while the ad is nice and all that, the music is what won it for me.

Thus, step forward Aisha Badru with Waiting Around:

[soundcloud url=”https://api.soundcloud.com/tracks/171788658″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]

Limited googlage tells us about this New York singer songwriter with one independently released 4-track EP. Where do Ogilvy SA find these tracks? Amazing.
Apparently, according to her Facebook, she has a new record coming out soon. And, also according to her Facebook, she has a lot of new SA fans.

I’m not surprised.