It appears that ever-expanding and actually fairly decent local budget airline FlySafair have recently rebranded, with a pink heart in a pink circle.
Their website favicon has the new logo on it:
…even if you have to look very carefully to see it on the actual pages:
But ok, what do I know about branding and advertising and marketing and so on. I’m just the customer.
But even now knowing about the rebrand, I still don’t think this ad works:
OK, OK. I can see it as “HELLO” now, but the thinner line on (and the heart within) the “O” made my brain think that it wasn’t actually part of the word “HELLO” at all. I simply read “HELL”, which I’m pretty sure wasn’t what they were going for, and which I have heard on very good authority that Victoria Falls isn’t.
HELL ZIM & ZAMBIA!
Note also the price difference between Livingstone Airport (actually called the Harry Mwanga Nkumbula International Airport) in Zambia and the Victoria Falls Airport in Zimbabwe. They’re only 35km apart, but Zim is clearly missing out on some handy extra tax revenue there: although there’s likely to be some sort of R600 passenger processing fee payable in dollars – cash only, thank you – when you get there).
But I digress – often. Branding and Marketing Wizards: please use fonts and logos more carefully in future. Or simply ask me if everything looks ok before you flight it (no pun intended) and I’ll give you a quick yes or no for a very reasonable fee (payable in dollars: cash only, thank you).