I’ve always had a bit of a soft spot of the International Space Station. As it happens, I have a bit of soft spot for my Hyundai as well, but that’s not important right now.
What is important is that you watch this amazing Hyundai/International Space Station ad thing. It is, as the title of the post may have mentioned, brilliant.
Pretty cool, ne?
With our extremely connected, information-rich world, it can be tough to make one piece of communication stand out from the rest.
Well yes. But I must mention here that it only really worked because her dad was on the Space Station. It would have been less effective if he worked in, say, for example, a lab in Cape Town.
The project not only highlighted the difficulty in pluralising the word “Genesis”, it also broke the Guinness World Record for “the largest tyre track image,” measuring 59,808,480.26 square feet. Beeg.
More here, including some amazing behind-the-scenes stuff.