Unforgettable Marketing Stunt in Football: Showmax’s Viral Video

I recognise that this blog has been a bit football heavy of late, but despite the current disorganised mess at Bramall Lane, I’m still quite enjoying the fact that football is back. Proper football, that is, not the Club World Cup nonsense or those friendlies that actually mean very little.

Of course, being the first day of the Premier League season, I am obliged to share this video:

It’s the rules. It’s also the rules that I tell you that the original video for that song was filmed in Piketberg, very close to here.

And also being the first day of the Premier League season, I was reminded of this incredible stunt that was pulled this time last year by Showmax, in order the market their new offering:

I have never been so completely and utterly fooled in my life (ok, maybe by that blond lass on the dance floor in Madison’s in Newcastle back in 1993, but still…). Wow. It was soooo awkward.
I was on Whatsapp and every other social media platform while this was happening, wondering if it was only me that was seeing it. Thankfully, everyone else was wondering exactly the same.

I’m amazed that this didn’t get worldwide attention given just how original and convincing it was.
Literally the best marketing video I have ever seen.

I still didn’t buy the product though.