The “Secret Location” ad

I was on some social medium the other day, when I got served this, by local AirBnb clone LekkeSlaap.
I’ve no problem with getting adverts from LekkeSlaap – we’ve used them a few times and their service is good and the places are great.

This ad didn’t really work for me though.

Because if you are going to tempt and tease us with a “Secret Location”, then it doesn’t really help to put the full address at the bottom of the screen. Suddenly, it’s not really “Secret”.

So, my “guess where” is Hantamland, Calvinia, Northern Cape.
Because it says that at the bottom of the screen.

Am I right? I am?

Wow. Who knew?

It does look pretty cool though… [and includes the obligatory wood-fired hot tub]

And if the aim of any advert is to draw attention to your product, then hey: it’s worked.