I love a bit of clever advertising. And this is clever advertising. Simple stuff, taking a brand that we all know about and informing us that the range of services it offers is expanding, but keeping it all very familiar as it does so.
You can now book train tickets on Uber in the UK, and Ad Wizards Mother have given us some lovely work to tell us about it:
More on that link above, but I think it’s just very clever the way they have extended the messages we’re used to reading about drivers and cars and simply extended them into trains. It seems both completely normal and a bit alien. And because of that, it feels both comfortable and amusing.
And it’s definitely made a splash, which is surely what they were after.