Amazon.co.uk #fail

I got my Dad two brilliant books for Father’s Day. He’ll love them, if amazon.co.uk and their “premium” courier company, ShittyLink, ever actually get around to delivering them.

The story so far = two failed delivery attempts + a wasted day + a stinking email complaint + a grovelling reply.

But still no books.

Bring forth the sarcasm and the crying child: 

Thanks for your last email. I was consoled. 

Briefly. 

However, my father has had to continually ring Citylink and (having stayed in all day as he said he would) has now found out that the parcel has been in Rotherham all day. Poor parcel. But that’s beside the point. 

So – you (or rather your courier) didn’t manage to leave a note when they allegedly came to deliver the parcel on Saturday, didn’t fulfill their obligation to deliver after 10:30am on Monday and have failed to show up at all today despite my Dad wasting his entire day at home. 

In summary, it’s not great, is it? 

You know, I actually have no problem when things sometimes go awry. It happens to all of us from time to time. I used to work in a hospital lab and once almost killed a patient by mistake. (She got better). But when a company has one task – namely to courier goods from one place to another, not anything as taxing as therapeutic drug monitoring (which is really difficult and can easily go wrong) – and they mess it up time and time and time again, it annoys me. When they repeatedly waste the time and effort of their customers, that annoys me more. And when they claim to be offering this as a “premium service” – well, it’s just like some sort of sick joke, isn’t it?
I want to laugh, but I can’t. I hurt too much.

Truly, it probably doesn’t even matter when this order turns up now. You’ve ruined Father’s Day for my Dad; you’ve wasted an entire day of his life today and you’ve wasted his money in having to chase your “premium” courier company all over South Yorkshire on the phone. 

My 3 year old son keeps asking why Granddad hasn’t said thank you for his books. I told him that the useless company I ordered them from couldn’t get their arses into gear to organise a simple delivery. He cried. Copiously.
I reckon that’s basically a whole lifetime of potential orders you’ve lost – and who can blame him? 

I look forward to hearing how you plan to sort this out.

It’s raining here in Cape Town, I’m off to the rugby this evening and have plans for tomorrow as well, so I’d appreciate some sort of solution preferably within 48 minutes and not the 48 hours you promised in your last email. 

Yours, in foolishly optimistic anticipation,

6k.

I’m actually really disappointed. I’ve only used amazon.co.uk three times over the past year or so and this is the second time that they’ve let me down. Suffice to say, it’s going to take a lot to get me to use them again.

Tomorrow: my next letter to them, because the books blatantly aren’t going to arrive plus a report on what could be the muddiest game of rugby ever. It’s been raining HEAVILY for 24 hours all over Newlands. Handling errors deluxe.

Woolworths – in their own littleworld

Over here in SA, we have our own Woolworths. It’s completely unconnected with the UK Woolworths which finally died the death in a blaze of media coverage in January. Our Woolies is more akin to Marks & Spencer, with food prices to match.  

I occasionally pop in to Woolworths, usually for fresh produce – flowers, fruit, fish and meat – which, although a little expensive, will at least last until the use by date, as opposed to Pick n Pay stuff which is rotten by the time you get it home. Also, their kids meals and baby food are excellent. So yes, I’m a fan of Woolies. Or rather – I was.

While in their Milner Road store the other day, I spotted a leaflet advertising their littleworld programme, whereby when you buy kids food, kids clothes, kids accessories etc, you can get “a world of rewards for mother and child”, including (but not limited to) pampering at a spa, discounts on magazine subscriptions, a free muffin at W café, exclusive Woolworths vouchers and free entry into competitions and prize draws, as well as a newsletter with helpful expert advice on raising your child.

Sounds great, as I like muffins, I enjoy buying nice stuff for my kids and – of course – I want to raise them the best I can.
Except – I’m not a mum. I’m a dad. So apparently, I’m not welcome.

Check the terms and conditions:

Mothers of children between the ages of 0 to 6 years are invited to join the littleworld programme, as are mothers-to-be, grandmothers, aunts or anyone who loves shopping for little ones.

Now – I don’t want to appear over-sensitive or anything, but that list does appear to be ever so slightly female-orientated. This is very much the same as the non-progressive shopping malls with their “mother and child” parking bays and the baby changing facilities in the ladies loos.
In this country with its model Constitution – and moreover from Woolworths, one of the flagship brands in SA – you would really expect more inclusive policies, programmes and offers. 

And yes, I’m sure I fall neatly into the last category on that list from their leaflet, but that’s really not the point. 
Admittedly I’m not a business or consumer expert, but even I can see the common sense in thinking about the messages you’re sending out before you launch a new programme like this. I recognise that there is a specific target market for this programme. But I think they chose the wrong target market.
Can only women bring up children now? Don’t fathers count? Granddads, uncles? And if we do exist, then why can’t we have some reward or thanks for using Woolies products for our children?

It’s not so hard. I don’t see anything there that would be lost if the leaflet read “a world of rewards for parent and child”. Or if they included some male relatives in the “who can join” section. Or even if they just didn’t include the examples of “other” people who can join.
But instead, they really seem to have gone out of their way in order to exclude fathers – and frankly, that is a big disappointment.

EDIT: Update, 19th June 2009