Swiftkey now free

SwiftKey is a fast, intuitive way to input text onto your smartphone and, for me, just pips Swype when learning what I want to say and how I want to say it.
However, the one issue with SwiftKey has always been that while it’s good, it’s also not free. Sure, it’s only $4, but given that there are decent alternatives out there, gratis, it’s some indication of its power and usability that people go out (or stay home – this is online stuff, after all) and choose buy it.

But from now on, SwiftKey is going to be free.
Why? Because (according to its inventors):

We’ve come an incredibly long way these past six years, from two university friends with an ambitious idea, to becoming the global best-selling app on Google Play the past two years running. We founded SwiftKey to make it easier for everyone to create and communicate on their mobile devices, and as a company we’re working hard to reach that goal.

This is why today we are making SwiftKey free. We believe this change is the best way to achieve our global vision for SwiftKey, as we can now reach many more people around the world without price as a barrier.

Alternatively, of course, it could be that:

…in SwiftKey’s case, it [could] help it in going head-to-head with similar, free technology that Apple will soon offer to iPhone users.

But I think it’s more likely that they just want the people of the world to talk to one another, right?

All of us who have previously paid for the app got this email:

To say thanks for your support as a paid SwiftKey user, we’re giving you a ‘Premier Pack’ of 10 new premium themes worth $4.99 for free! 

Yeah, whatevs, themes-schmemes, but it’s a decent gesture, I guess. Note that I was happy to pay $4 just to be able to use the app, so I’m not really put out by this.

SwiftKey is cool, and now it’s free, so go and get it on Play Store.

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