Stam trolled by energy drink logo

Reading FC, Berkshire’s biggest football club, announced Dutch ex-defender Jaap Stam as their new manager yesterday.

There was a press conference, as there always is.
Filming was done, as it always is; photos were taken, as they always are.

This is my favourite:


Well shot, Vagner Vidal. Well shot.

The only partially hidden logo is that of Reading’s chief sponsor, Thai energy drink company, Carabao. They’re quite an interesting lot:

In Thailand, home of the world’s leading energy drinks, this type of beverage was made to provide replenishment for lost energy. Carabao adheres to these basic principles and has therefore positioned itself as an energy drink for those who need replenishment.

Good plan.

Carabao’s position is based on the philosophy of its founding partner, Mr. Aed Carabao. Aed Carabao is a popular folk singer in Thailand who the vast majority of Thais regard as “The voice of the people”

The outspoken Aed Carabao, who Carabao Energy Drink is named after, started his movement in 1976 by creating emotionally gripping songs titled “Songs for Life“. Fame and popularity have not undermined the singer’s grassroots spirit. Understanding the hearts of his fellow men, Aed Carabao is always there to sing and speak up for the people.

Right. And if you thought that Mr. Aed Carabao was interesting, you shouldn’t overlook the drinks brand’s other founding partner “remarkable entrepreneur” Sathien Setthasit. He saw a gap in the Thai-German microbrewery market and went for it:

The first Tawandang German Brewery was launched in 1999 from an initiative to create the first Thai-German microbrewery in Bangkok that served original German beer with Thai food.


But the rest, as they say, is history.

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