Same same, but different

Want to make an achievement sound better than it actually is?

It’s easy: to show bigger numbers, simply use smaller units.

Like this:

130 million millilitres sounds an awful lot. But it’s “only” 130,000 litres. Which is, ok, still quite a lot, but sounds nowhere near as impressive as “130 million” of anything in a soundbite.

I’m not quite sure why Gauteng Police Commissioner Lieutenant colonel Elias Mawela (for it is he) didn’t take it a step further and go for the 130 billion microlitres option.

130 BILLION?!?

That sounds like a huge success! Well done, Commissioner!