Presentation is important

I really, really don’t want to get into a discussion about the goodity or the baditude of McDonald’s here, but I do recall that scene from Falling Down and I did admire the honesty in this video from their Canadian Marketing people:

And yes, I have to admit that while both of those burgers got my salivary glands working overtime, the one with the carefully-piped ketchup was definitely the more tempting.

I have decided that I want carefully-piped ketchup on all my burgers from now on.

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