When it comes to catching on to social media and the internet as a marketing tool, I think it’s fair to say that some of the more traditional industries have been a little behind the curve. I’d include wine-making in that category, but it does seem that some SA wineries are beginning to realise not just what to do with social media, but how to do it and how to do it right – as demonstrated in this short video released by the Klein Constantia vineyard just down the road from chez 6000:
True – there are still a few signs of naivety: leaving the video title as “kc master.mp4” is a little amateur, for example. But it’s a good effort, it’s well made, it’s fun and shows that even after 321 years, there’s still room for innovation.
And that’s impressive.
Oh – and they’re not bad at making damn good wine, either.
Fine work all round.