Brilliant turnaround by Bodyform

Every so often, a brand will engage with public criticism and brilliantly take it apart and turn it around from negative to undeniable positive.

This is one of those times.

Tell us all about it,

Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. A week ago, a man named Richard Neill posted a rant on Bodyform’s Facebook wall,humorously calling out the brand for false advertising—saying his girlfriend doesn’t have happy periods like those depicted in the ads, but instead becomes “the little girl from the exorcist with added venom and extra 360 degree head spin.” The post has gotten more than 84,000 likes. Rather than ignore it, Bodyform one-upped Mr. Neill with the video below, in which it pretends to fess up about its pathological lying.

Here’s “Bodyform CEO, Caroline Williams”:

Well played, Bodyform. Well played.

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